consumers to protect their rights. From a personal point of view, the protection of rights for a trivial matter needs to be discussed by the whole people. The parties involved are time-consuming and labor-intensive, and they also face additional rumors and rumors. The cost of

rights protection is very high. 2. The intervention of the Internet artificially constructs a buyer's market The price information asymmetry between merchants and sellers has caused consumers sms marketing service to suffer for a long time. There is an old saying that you need to shop around to buy something. Taobao, on the other hand, can display the prices of sellers all over the world

on one page, which resolves the information blockage caused by space. The information asymmetry is solved, and the market price is regulated to some extent. Despite the convergence of homogeneous products on the Internet at low prices, it has also led to the emergence of fake and inferior products. Third-party regulatory functions on Internet channels are more responsive than traditional methods. On January 11, 2012, Taobao Mall was upgraded to otocol